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How a Company Can Respond to a National Disaster

During times of national emergency it is important for employers to provide compassionate responses to employee's concerns. As a company your main goals are to:

  • Facilitate a sense of security
  • Normalize stress reactions.
  • Provide a forum for employees to vent thoughts and emotions.
  • Provide education about common reactions to traumatic events.
  • Provide information on additional resources.

Best practices to reach these goals are outlined below:

1. Facilitate Informational Meetings

These meetings need to be facilitated by company representatives who can remain objective to the best of their ability and who can allow for employees' strong reactions. Taking an objective stance will allow employees a sense of safety. These meetings will provide a sense of structure, which also facilitates a sense of well being.


2. Point to Resources

At this crucial moment, the role of the workplace is to point employees to the resources that are available to them. Group and community support can go a long way in providing a sense of hope and safety. Remind employees about the Employee Assistance Program. Employees can also be reminded of other resources, such as places of worship, loved ones, friends and neighbors. You can also brainstorm with employees about any resources they identify.


3. Communication

Communication is essential. People can gain a sense of security through information. Allow employees assess to information via radio and television. Designate one or more "point persons" in the organization that employees can go to for information. Provide formal communication to employees as needed. Facilitate phone access for employees in order to call family members.


4. Interruption Of Productivity And Interventions

At this time, it is important to anticipate that it can not be business as usual for your company. Employees will be distracted and may have a sense of danger and lack of overall safety. Expect that productivity will be low. Some employees will find comfort in the structure of work. Other employees may be more reactive and may need to go home to be with loved ones. There may be some employees who are more overwhelmed.

These persons may need professional attention and can be directed to call the EAP on their own. Any employee can meet with an EAP provider in the area. Employers should allow for this range of employee needs. Identify your business priorities and communicate these to your employees.


5. A Suggested Agenda for Meeting with the Employees

Step 1. Designate a meeting place and convene group meetings with employees

  • Limit groups to 15 employees.
  • Groups can be by department.
  • Limit meeting to 30 minutes.
Step 2. Discuss objective of meeting:
  • To review current facts of the situation.
  • To review information as it pertains to the company (if applicable).
  • To allow employees to vent their responses.
  • To educate about stress reactions.
  • To educate about company resources and plan.
Step 3. Meeting
  • Review events and facts.
  • Allow employees to vent emotions and thought.
  • Employees will have reactions that from anger to shock. Expect and support this wide range of responses.
  • Listen.
  • Encourage employees to speak one at a time.
  • Distribute EAP handouts on stress reactions and self care.
  • Remind employees of company safety protocols.

6. Company Response to the Greater Community

The employer can create as sense of hope by developing avenues of actions. What can your organization do to help mobilize the community? How can you be of help? Companies can call local community organizations to offer assistance as dictated by the needs of the organization. Donations and financial assistance can be made available to organizations, families or individuals.

The American Red Cross is currently in need of blood donations. Contact 1-800-448-3543 for additional information.


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© 2007 CIGNA Behavioral Health

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