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PUBLIC RELATIONS (PR) SERVICES [ Basic Primer ] [ ABC's of PR ] [ PR Services ] A Basic Primer for Understanding Public Relations To assist in understanding how media works, consider the following: There are worlds of difference between advertising and media relations. Advertising is exposure you have to pay the media for. It often requires ad production writing, graphic design. In addition you can consider using pictures, punchy slogans, or self-promotional language. In public relations, you provide news or suggest story ideas to the editorial department of your local or national media. You are targeting with the aim of interesting them in it enough to do a (free) article or show on your topic. In most well-respected news organizations, the advertising and editorial departments do not intermingle. If you were to try to pitch a story idea to an editor using hyped-up, self-serving lingo, they would probably never take a call from you again. Editors are more inclined to publish stories suggested by sincere people who behave less like salespeople and more like journalists -- someone who does their research, digs up provocative and verifiable statistics, communicates honestly and succinctly, seems unbiased, has a fresh idea for a story and can articulate the bottom line. Have statistics and facts at the ready that support your case. Think like a reporter! If you would like assistance with your public relations campaign, give us a call at 877-956-6400 or today! The ABC's A. If more success in your practice or mental health service business is your goal, consider Public Relations, your town crier - your professional herald. We specialize in professional image-making. It does take a village to build a community connection - who you are and what you do; it takes a lot of time. Because your time is money, as a practical matter, anything you can do to save time should be considered. The bottom line is YOU hold the key to your success, and that's recognizing when to call in professional helpers so you can utilize your time more profitably. B. Provisions Consulting's PR Plan would begin with what you want, your goals, and how you view reaching those goals. We talk with you; study your vitae/resume; we take into consideration the options you have at hand. Then we open more vistas, paths you perhaps hadn't mapped at all. Our staff are skilled professionals. They are in touch with other businesspeople in town and with leaders in mental health organizations, nonprofits, and other service providers, for example, to expand the process of your becoming more successful in your business. We see staff as worker bee's! C. We'll consult with you, keep you updated and track your successes. We will prepare information for the print and broadcast media in your area. We will submit information to publications. We will make program managers aware of your availability for interviews and speaking engagements. We will provide information to you about opportunities to be part of public events. Perhaps you have done unusual study or practicum research which could headline public mental health education events. Etc. What we do will be the integral part of your plan for success. In other words, your Provisions Consulting PR plan will be step by step with you, but we work while you continue your regular business therapy schedule. It's the village at work! Our Services Include
To reach our public relations staff email us now or call 972-385-6400, ext 5.
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Resources | The information provided on this website should not be construed as advice or instruction on specific mental health or medical conditions or for specific mental health referrals. It is intended as an informational tool only. You should consult a healthcare professional regarding health issues and advice on treatment. To view our complete disclaimer CLICK HERE.
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